About Priors Tires

Priors Tires is the trusted name in tires, wheel alignments, and brake services for families across the area. Our team is dedicated to providing the best workmanship and customer experience possible, with ASE-certified technicians on staff to service your vehicle.

We back qualifying work through a nationwide warranty. Our shop uses high-quality parts and meets all requirements necessary to provide the automotive service and customer service you expect and value from your service provider.

In 2018, Travis Prior founded Priors Tires, after working for 30 years at Lloyd's Tire & Auto Care in Santa Cruz. He has over 34 years of experience in the tire industry and has worked with a wide variety of tires, including: passenger, commercial, tractor, and more. He also learned road service work on fleets and big equipment for many local businesses.

We appreciate your patronage. Our staff is available to answer any questions and ensure your experience is a positive one.

Our goal is to keep you moving through the years with the right tires for what you drive and where you drive it.

Great Reasons to Choose Priors Tires

• Automotive Repairs: Get repairs to keep your vehicle running like it should. We offer brake repairs, roadside assistance, TPMS Repair, wheel alignments, and much more.
• Waiting Area: Enjoy our clean and comfortable waiting area with free coffee and Wi-Fi
• Night Key Drop: Leave your car overnight with our key drop

Browse Our Service Catalog

We’re proud to serve Santa Cruz, CA, Watsonville, CA, Scotts Valley, CA, and surrounding areas.